Disney World is making a bold move to celebrate diversity and inclusion among its cast members and guests. The theme park giant is reportedly now allowing cast members to display their preferred pronouns on their name tags, along with their name and hometown. The initiative, which is currently being rolled out at EPCOT, is part of Disney’s fifth key of inclusion, which was added to its core values of safety, courtesy, show, and efficiency last year. According to the Daily Caller, a form has been posted in the Park that reads, ‘Hi everyone, we are excited to introduce pronoun name tags in our area!’ The pronoun name tags are optional and can be obtained by scanning a QR code. Cast members can choose from a variety of pronouns, such as he/him, she/her, they/them, or others. The name tags also feature a rainbow-colored Mickey Mouse icon, symbolizing Disney’s support for the LGBTQ+ community. Disney World is not the first company to introduce pronoun name tags, as other organizations such as Starbucks, Target, and American Airlines have done so in the past. However, Disney World is one of the most prominent and influential brands in the entertainment industry, and its decision to embrace pronoun name tags could have a ripple effect on other businesses and consumers. Some cast members and guests have expressed their appreciation and excitement for the pronoun name tags, saying that they feel seen and validated by Disney. Others, however, have criticized the move as unnecessary, intrusive, or politically motivated. Some have even threatened to boycott Disney over the pronoun name tags, accusing the company of being too “woke” or “social justice warrior”. Disney has not commented on the backlash, but has reiterated its commitment to inclusion and diversity. The pronoun name tags are expected to be available for all cast members across all departments and parks in the near future. Disney hopes that the pronoun name tags will enhance the guest experience and the cast member morale, as well as to reflect the changing and diverse world we live in.
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